Design By Praise

Menu

K-LIXER

Unilever plans to launch a new brand in mid-2022; a refreshing drink of Kombucha (a tea brought to life with refreshing fruit flavor). The branding (atmosphere, design and visual message) of this new brand named K-lixer needs to be put on the map by designing packaging.

Schermafbeelding-2023-10-17-om-15.58.22
Schermafbeelding-2023-10-17-om-15.58.34
Schermafbeelding-2023-10-17-om-15.57.56
Schermafbeelding-2023-10-17-om-15.58.42
Schermafbeelding-2023-10-17-om-15.56.30
Schermafbeelding-2023-10-17-om-15.54.53
Schermafbeelding-2023-10-17-om-15.54.41

RESEARCH

The first thing I did was research the company itself. What exactly kombucha entails and what kind of packaging already exists in the same kind of industry.

I then listed all the information for myself so that I had a clear picture of K-lixer.

SKETCH PROCESS

I had decided that I wanted to use selfmade illustrations for the packaging.

I created sketches both online and on paper. In the end, I chose digital sketches and illustrated the bonsai tree myself on the laptop.